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| Digital Media |
What is Digital Media ?
Traditional marketing is getting old. Now marketing walk towards Digital Marketing. If you are a student or want to make career in Digital Marketing field you should have knowledge of Digital Media. "Digital Media refers to audio, video, photo and textual content, that has been encoded using a computer/phone and can be transmitted digitally to people". This is definition of digital media. Now we can proceed ahead to Digital Media Feature.
Digital Media Features
Digital media provides us a lot of feature. But we are going to discuss some important features of digital media.
1) Mass reach
On the earth 3.4 billion people are engaged with internet. Out of them 2.7 billion people are using social media daily. You can imagine how mass amont of audience you have. Which you could target. Through the social media you could reach to millions of people just in one click, but your content should have unique, attractive and weight also. Then your content could reach to huge amount of audience in no time.
2) Interactivity
It is very important for a Digital Marketer. Because if a Digital Marketer publish any content, he can major it by checking how many likes, clicks and commented on his post. As well as customer and audience can provide feedback on the spot live on his published content. That is why it is very important for a Digital Marketer.
3) Social networking
People behalf of there passion can form blogs, make facebook page and groups etc. Base on there passion they can form community forum also. Mass audience is most important for the Digital Marketing. But, from where it comes? It comes by forming community. It doesn't matter which social media platform it is.
Examples of Digital Media
We have a lot of example of Digital Media. Which helps celebrity to reach his fans. Company uses Digital Media to sell there product/services. Many people use them for fun. Let's discuss what kind of examples we have of Digital Media.
1) Social Media Platforms
A lot of people are using Social Media. Celebrity, company and ordinary people also exist on Social Media. Billions of people interact to each other. Millions of videos, massege and photos are uploaded daily. That is why many companies are keep paying attention on Social Media Platform.
Facebook, YouTube, LinkedIn, g+, and Instagram like this we have a lot of examples of Social Media Platforms.
2) website
Companies are using website for advertisement/massege to deliver there customers. Where customer can interact with company and know about there products/services. We have many examples of websites like Amazon, Flipkart, go daddy, mailchimp etc.
3) Blogs
Customer, audience or people base on there passion they creates blog. Some blogger writes about there professions, some writes for giving knowledge which they have, and many people use it for for earning money. Blogs are best for those who want to fly with there passion.
4) Emails & SMS
Email & sms trend got down. But many companies are using it for business. Company could give information of future products/services to there potential customers.
Today we are living in the digital world. So we need to learn about Digital Media. It doesn't matter you are a student, customer or celebrity.
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